IWC WATCHES AND WONDERS GENEVA 2024

A TRIBUTE TO ETERNITY

IWC Schaffhausen commissioned the consortium, Andreas Messerli AG and kpm3 AG, to build a superlative exhibition stand for WATCHES AND WONDERS GENEVA 2024.

Under the motto “A TRIBUTE TO ETERNITY,” a spacious and inviting booth was designed inspired by IWC`s manufacture center in Schaffhausen. The optical illusion of water in the center is a tribute to IWC’s roots in Schaffhausen and location along the banks of the river Rhine.

The booth offers visitors a visually impressive sight with wall projections that represent the time of day, in line with the four new dial colors presented by IWC.

This atmosphere is further amplified with a 6.6-meter-wide moon above the central display, reflecting on the water surface in which the IWC Portugieser Novelties are presented.

The IWC Perpetual Studio, represents the fine watchmaking expertise and milestones from IWC, including the evolution of the Perpetual Calendar from 1980 to today’s high-precision Eternal Calendar.

The impressive IWC booth reflects the outstanding collaboration between kpm3 and Andreas Messerli AG. We look forward to many more future projects together.