HOME OF ADIDAS FOOTBALL
UEFA EURO 2024
On behalf of act.3, kpm3 and Konzeptsache were commissioned to design, plan, and implement the «Home of Adidas Football» for UEFA Euro 2024.
The design by Michael Kelm and Peter Langer quickly took shape and transformed the project into far more than just an event space – it became a place that impressively united innovation, sustainability, and a passion for football.
In the heart of Berlin, between the Reichstag and the Federal Chancellery on the Platz der Republik, the project «Home of Adidas Football» spanned over 18,000 m².
At the center of the grounds was a 3,000 m² stadium that could accommodate up to 2,500 spectators and created a dynamic atmosphere for events and gatherings.
The Home of Adidas Football offered visitors various experiences, including public viewings of the UEFA EURO 2024 matches, live performances by Adidas athletes and artists, an archival exhibition featuring iconic Adidas football products, and a multifunctional sports field inviting active participation.
At the same time, the Home of Adidas Football set new standards for sustainable construction and flexible event architecture by using wood as an environmentally friendly and reusable primary building material, incorporating a translucent and insulating PVC-free ETFE roof, implementing minimal-invasive and adaptable foundations, and
Kunde / Client | act.3 |
Agenturen/ Agencies |
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Konzept / Concept |
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kpm3 Auftrag / kpm3 assignment | Projecting/Design, Planning, Production |
Exponate / supplier | Konzeptsache, Hübscher Holzbau, 4e Veranstaltungsprojekt GmbH, Temme Obermeier
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Projektleiter/ Projectmanager | Michael Kelm and Daniel Günther |
Projektlaufzeit / Project duration | Feb 24- Juli 24
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Eröffnung / Opening | 14 June 2024 for the opening match of UEFA Euro 2024 |
Standort/ Location | Berlin, Platz der Republik |